The Client
Yao Quan is a recurring client and a developer friend of mine, after the collaboration of Tinder, we understand each other more.
Yup, that sound like a relationship. I treat every client like a friend and try to understand them by having efficient communication and do not shy to let them know what I think.
The challenge
The task is to create a logo mark that communicates what the company does — Warehouse Inventory Management WMS and CRM Software. The client is looking for something modern, minimal & the users can get a sense of what they do.
The Solution
We tried different approaches using the initials of the business name - Q along with the company tagline. I provided a few variants for the client to choose from:
- Create the ‘Q’ using a negative space but maintaining the basic shape. Negative space always has the ‘aha’ moment/effect when people look at it.
- A more common method, the letter Q is using an origami effect.
- Extending from the previous option using a complete letter Q along with matching typeface.
- The last option is a more far-fetch attempt.
Eventually, Yao Quan likes the origami effect.
The Result
With a few more tweaks and adjustment, we finalised with the logo below. A complete letter Q using the origami effect with the negative space to form an up-arrow which represent the growth of the business.
